A Refreshed Look at Who We Are — and Where We’re Going
by Candice Xie, Co-founder and CEO, Veo
A company’s core values are like its DNA. They are a differentiator that pulls people to work for specific companies they align with. Since Day One, Veo has operated from a set of values that distinguish us in the industry. We are grounded in financial responsibility: Veo partnered with select cities to achieve profitability before scaling. Our in-house design and manufacturing process enables us to constantly innovate and provide cities with vehicle fleets that are made to last. And we develop collaborative, long-term partnerships with cities and universities so we can work together toward a sustainable, safe, and equitable transportation future.
These values do not belong to Veo — they belong to the people who power Veo. And we are evolving. Now that we have mastered a profitable business model at scale, we’ve updated our values to guide us as we expand our operations and our team. We share these values to celebrate who we are and to hold ourselves accountable to each other and the communities we serve.
And if these values resonate with you — we’re hiring.
Veo’s Core Values
Build for the Future:
We never sacrifice quality to achieve growth. Instead, we focus on building a solid, sustainable business that will leave the world better than how we found it. This includes taking calculated risks to address the most difficult challenges.
We all Ride:
We understand that diverse teams are better equipped to serve diverse communities. Having different backgrounds gives us access to more creative problem solving, but it can also lead to conflict when we do not see eye to eye on a solution. To make diverse teams work, we need elevated levels of collaboration. At Veo, we prioritize common goals, so people embrace this challenge and expect to work through any differences.
Unlock Joy:
We focus on bringing joy to our customers during the ride itself, and by helping cities become more sustainable, livable, and fun.
Internally, we prioritize happiness by co-creating a positive work environment, including taking the time to celebrate accomplishments (no matter big or small) with each other.
Embrace Adventure:
We understand that priorities and approaches constantly change in our fast-paced and emerging industry. We meet that challenge with an open mind, and the resiliency to accept that failures, changes, and setbacks are part of the journey. There is always more than one way to get to where we are going.
Constantly Recharging:
As team members, we agree to continuously maximize opportunities to learn and grow. We do this by taking advantage of internal and external resources that help us better reflect on, evolve through, and improve on our skill sets.
As a work culture, we recognize and support the need to invest in and care for our own well-being, which might look different for each of us.
Own your ride:
Individual accountability is the foundation of team and company success. We always take ownership of our personal responsibilities, but we also support one another, openly take and give honest feedback, finish what we start, and take pride in our work.
A New Era
As a growing company, it’s remarkable how true we stay to these principles every day. I wish that was the norm, but it isn’t. Even in our industry, there are companies that boast working earnestly with cities, and then bully them with lawsuits behind closed doors. We will never be that way.
Today, we are leaders in the micromobility space. Having the patience and discipline to work out the kinks of our business model on a smaller scale is paying off with more major cities choosing Veo over the larger companies who rushed to scale with off-the-shelf hardware. Our innovative designs set the bar for city regulations on safety and sustainability, including the first swappable batteries, turn signals, underdeck lighting, and seated scooter in the industry.
As we finish another amazing year at Veo, we also celebrate the beginning of a new era. Together, we’ll embody our values as we bring the next generation of shared electric bikes and scooters to cities and universities around the world.
